Colors and gradients were chosen for High 5 Casino’s legacy tone of fun, exciting, and fresh content. Vibrantly energized purple gradients along side grounding and breathable cool-toned neutrals felt at home in the luxurious and modern refresh for High 5 Casino’s Real Money Gaming platform. Strong electric accents such as warm blues and oranges provide contrast and emphasis where needed.
As the casino was to be localized in multiple different regions Noto Sans was the optimal choice for the platform font.
Alternative versatile logos were created for use in places where the predominantly horizontal logo would not scale well.
Banners, pop-ups, and additional assets were constructed with modern and engaging entertainment design, focusing on subject, vibrant gradients, and breathable space with clear emphasis. Fresh, cool-toned backgrounds intercepted by splashes of vibrancy provided punchy visual interest alongside crisp 3D elements.
Cropped characters were made more versatile by being masked into “portals.” These masking portal-like shapes, could then incorporate snapshots of game art pertaining to each character for a localized peak into the thrill of that world.
I created flat graphic slot-based assets for broad use one the platform, providing fresh visuals with familiar feeling. I directed the curation of revised 3D slot symbols while collaborating with the 3D artists.
Adding to the exciting content to the platform, the Boosts feature was developed with player-activated power-ups that enhance gameplay on-demand. Various boosts were created with a sporty sticker vibe, adding to the welcoming and fun atmosphere on the platform.
View more about Boosts here!
I also simplified, standardized, and templated emails across channels to help unify brand voice and streamline the email campaign process from conception to blast. The focus with email reconstruction was creating emphasis on main subjects, versatile modules for engaging graphics, and breathable space with room alloted for important copy.
• H5C launched with over 40,000 players, bringing H5C to the table in the RMG market.
• A firm and notable brand voice for H5C RMG that would be carried out through emails, marketing, site campaigns, and more. This helped streamline asset creation for production artists as well as synced brand voice across channels.
• The site was received warmly among players new and old. Loyal older players enjoyed the fresh gameplay with familiar characters and slots, while newer players enjoyed the inviting interface and offerings of the platform.
In order to firmly position itself within the Real Money Gaming Market Space while still enticing their loyal social casino player base, High 5 Casino needed a fresh, unique, yet familiar revitalization for their brand that would connect with longtime players and draw in new users. I worked to create a versatile and engaging brand that would be able to adapt agiley to High 5 Casino’s evolving needs.
