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A Mr. Fantastic Font

Korolev was the premier font of choice for its sleek and bold geometric properties and tall x-height. With the help Photoshop layer styles, I styled the font with a punchy comic-book display vibe. This immediately captivates readers ready for an adventure.

Primaries that Pop!

Sticking to bold, vibrant, and contrasting primaries allowed for a versatile palette that could be used in conjunction with dark chrome and white — ensuring that text and elements would maintain readability while drawing in users with exciting action-provoking colors.

Shocking Shapes

Exploring shape language was crucial in creating the necessary exciting tone for Arcade Champion’s action-packed gameplay. I crafted diagonals, jagged lines, explosions, action lines, and pointed shapes to contribute to the cutting-edge, intense, and gripping gameplay.

Additionally, a subtle dot pattern was overlaid on most backgrounds, adding the comic book halftone appeal graphics.

I created additional shapely elements for flair and flavour, adding to the digital action based gameplay. As the backgrounds would be full-color, the elements were kept to high-contrast neutrals to ensure emphasis and blend seamlessly into the comic book style.

Final Video Frames

I laid out the final video frames to present a curated visual narrative, guiding viewers through a cohesive gameplay journey.

Final Frame Storyboard

In addition to the final video frames, a visual storyboard was laid out to help communicate transitions and sequence to the animators.

• Bluejay Games saw interactions boosted by 236% and came back to Appvertiser for additional promotional material.

• Bluejay Games incorporated the branding into all facets of Arcade Champion’s presence online, boosting the visual consistency of their game’s presence.

Appvertiser x BLueJay | Arcade Champion LAunch Video

Become the
Arcade Champion!

Project overview

During my time with the Appvertiser team, Bluejay Games came to me asking for a spanking new promotional video showcasing their newly launched NFT game: Arcade Champion. The game is comprised of a collection of mini games where user-selected Avatars compete to see who can come out on top as the arcade champion! The fun, head-to-head interactive combat excited me greatly and I immediately got to work.

SERVICES PROVIDED: BRANDING, Direction, Marketing

ChALLENGES

While Arcade Champion had running start in theme and positioning with the consistent look of avatars, their branding was a bit dull and put them at a disadvantage for standing out amongst the crowd of similar recently-launched NFT games.

The mini games and assets provided lacked consistency and any lasting impactful impression once leaving the realm of Arcade Champion.

There was little-to-no unique brand voice in their copy and presentation of previously showcased collateral. This created dissonance between their content, making content feel entirely separate from one another.

SOLUTIONS

Revamping Arcade Champion's branding was essential to creating a strong foundation for showcasing engaging gameplay. This was achieved by:

Curating new assets, shapes, colors, and typefaces to reflect the explosive, fun, action-packed nature of the game.
Drawing inspiration from old superhero comics, with their bold, hand-drawn art style and the youthful excitement of seeing a hero's name in big letters.
Developing a flexible framework that allows diverse games to feel part of the same family while offering unique experiences within the Arcade Champion platform.