The finalized route boasts bold typography, instantly emphasizing key features to busy online users who scan ads regularly.
A pattern was created with custom assets that harken back to the Coinme brand, while keeping the look fresh and current.
Playing with 3d elements, subtle graphic shapes, texture, and diagonals, I wanted to explore how Coinme could present a new flavor of its branding with in this relatively small campaign while still feeling like part of a whole. As crypto tends to be represented as cutting edge and modern, my curiosity explored how Coinme could use its brand assets to fit in this space.
• Over 150,000 impressions and over 1,600 clicks were observed from this ad campaign, marking an above industry average click-through rate for all deliverables.
• A key takeaway was to present a stronger CTA, clearly letting the viewer know the exact action the campaign wants them to take.
• The team was asked to provide additional marketing support on future campaigns.
Coinstar came to Appvertiser seeking a fresh, sleek, and direct user acquisition campaign of graphics to help illustrate its venture in the cash-to-crypto market with its platform Coinme. The team took inspiration from their supplied style guides, leveraging bold typography, color blocking, and callout imagery to quickly grab the attention of busy websurfers.
