Boost badges were distinctly outfitted with their own distinct flai while feeling like part of a suite of boost types.
Each badge variant went through a multi-step process:
1. General Concepting: Gathering ideas, often sketching with pencil & paper from a wide range of word-brainstorms and inspiration.
2. Polishing Concepts: A select few promising iterations are were chosen and cleaned as vectors in Adobe Illustrator.
3. Refining: Once a direction was chosen, various colors and treatments are tested.
4. Finalizing: The final direction was chosen and made pixel-perfect to be used across all platforms and collateral.
The Boost store and Boost messaging was designed based on High 5 Casino's guidelines, featuring unique stars, a punchy gradient, chevrons, and distinct shapes to differentiate it from other app features.
Working alongside animators, a button attract animation was employed to entice players to click on the new feature and gain traction. I crafted initial concepts and worked with the dedicated app animators to bring the attract to life.
• Players enjoyed the new feature and liked using the power-ups in slots. It became so popular that it was added to High 5 Casino’s Real Money Gaming sites.
• Boosts on Demand is now a core selling point for High 5 Casino platforms, setting it apart from the competition.
High 5 Casino wanted to empower the player experience with a brand new feature — Boosts on Demand! The feature would enable players to enrich their in game experiences on the fly via the “Diamonds” currency ,and level-up their gameplay to new heights. I was tasked with creating a lively user interface, strapped with expressive emblems and enticing graphics.
