Player favorites were reinforced, lending a familiar hand to the player base for an otherwise cautious transition, while building customer engagement.
Modern twists on timeless land based classics boosted loyal player base activity with inviting new features.
Vibrant welcome screens and graphics were employed to excite players and reinforce the fun and friendly brand voice.
Native layouts were made for a variety of screen widths. Catering to unique experiences when needed and relying on flex box to help supplement the gaps.
A responsive layout was employed to serve the site from multiple viewports seamlessly. I communicated concepts communicated using Sketch and Figma.
I employed style guides to help the team build consistency across the site as well as help target blind spots that needed to be address on the site.
The initial RMG site was also built as a template for rapid prototyping among other High 5 Games casino platforms such as Da Vinci’s Casino and Bits Vegas.
• High 5 Games launched the Real Money Gaming (RMG) label with over 40,000 players, bringing H5C to the table in the RMG market.
• The site was received warmly among players new and old. Loyal older players enjoyed the fresh gameplay with familiar characters and slots, while newer players enjoyed the inviting interface and offerings of the platform.
High 5 Games wanted to enter into the competitive online real-money-gaming (RMG) space, with a fresh, modern look to set them apart from the competition and revitalize the brand in this space — invigorating their loyal players. Working alongside UX, I was tasked with concepting and theming an RMG site that felt at home in the High 5 Games suite.
