To foster easier connections, the profile picture was emphasized as the main element on the screen. Market research dictated this was the best approach to help drive engagement.
Users could then tap on pictures to learn more about which causes potential matches were fundraising for.
Registration was kept simple and easy, filtered of clutter, fostering a sense of simplicity with a welcoming vibe.
The UI was kept clean and breathable, with a modern take as much as possible to help users navigate the app seamlessly.
Additionally, I created custom nonprofit profile mockups during the alpha stage to help foster new connections for platform onboarding.
I created a custom icon set to bring personality and flair to the app, helping the platform to stand out among the crowd. Adobe Illustrator was used to ensure pixel-perfection.
Various screens within the app, illustrating the focus on simplicity and ease of use, while employing an inviting UI with bold emphasis when needed to drive the users’ focus.
• My custom nonprofit mockups and polished app UI sparked over 20 new nonprofit partnerships onboarded on to the Carita platform.
• Carita was able to present their app to potential investors and future clients with flair and gain traction for their potential debut. The look and feel of the app were received warmly.
Carita aimed to launch an innovative dating app that married fundraising and dating, featuring an appealing style designed specifically to attract a wide range of users who care. The dedicated team collaborated closely with skilled developers to create a product that stood out in the market in concept and visuals.
