CHALLENGES

CultureFLY’s landing site presented an overwhelming amount of content, lack of organization, clutter, and lack of hierarchy that inhibited the user experience when browsing their quality products.

The presentation of site offerings lacked any connective emotion to the nerd/geek culture based audience and lacked visual emphasis.

SOLUTIONS

A hierarchical restructuring, centered around dynamic banners, hero images showcasing select products, and compartmentalized sections was employed for easy navigation.

Site features and product shots were visually unified for a consistent mood captivating “bold, modern, sleek, and exclusive.” Sample copy connecting to this mood was included to demonstrate how CultureFLY’s brand voice could build community around its products and connect with their users. 

For organization and consistency, a 12-grid system and Material Design practices were selected to keep the layout balanced.