A 12 column layout allowed for a spacious and agile page that would be easy for site visitors to navigate, and adapted to multiple screen sizes.
Alternative hero images for the landing page provided fresh variation for site visitors to keep the site fresh and engaging.
To keep the site lively and engaging, colorful menu dropdowns as accents when browsing through the site were created.
A quirky family of characters known as The Taste Buddies were created to bolster Candy Inc.’s brand personality. Each character has their own flavor and enjoys exploring the vast world of candy in which they live.
Visit here to see more of the Taste Buddies.
Candy Inc. was a personal brand and website concept exploration. I sought to experiment with a sweets boutique online storefront that would be engaging, clean, and modern for a younger audience.
