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H5C | Social App

Branding, Feature Design, Game UI
Main Lobby

Main Lobby

The app lobby was redesigned for players, focusing on an enjoyable experience with a engaging user-centric interface, welcoming soft tones, and friendly rounded shape language.

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Icons and Elements

Icons and Elements

I made the elements more consistent to appear as a cohesive set of icons and symbols. This created a unified look and feel across the app, making everything feel welcoming and friendly.

General Messaging and Background Tones

General Messaging and Background Tones

I chose simple background gradients for consistency, helping players navigate without distractions. Fewer colors and reduced graphics streamlined access to features, enhancing usability and engagement.

Account Login

Account Login

Login and registration was filtered of visual clutter, helping players quickly sign up and see incentives for different account types.

Tournaments Interface

Tournaments Interface

Spaces within various sections of the app adhered to the general gradient tonal rules set forth, while still allowing breathing room for uniqueness.

General Messaging

General Messaging

General messaging also followed these guidelines while still allowing for unique flair between messages.

Coin Store and Boost Store

Coin Store and Boost Store

In spaces such as the coin store and VIP stores, I felt the visual key needed more emphasis. While allowing packages to shine, they were still put within a framework that felt at home in the app.

Feature Logos

Feature Logos

For each new feature, I created logos with a unique identity in mind as well as to excite players for the new feature drop.

Background Splash Art

Background Splash Art

I crafted background splash art to provide flair to various sections on the app, providing a refreshed look to many sections.

 • Process for creating  and approving new elements and pop ups was sped up by 75%  • Overall player satisfaction increased. Players reportedly enjoyed the visual refresh to the app.

• Process for creating  and approving new elements and pop ups was sped up by 75%

• Overall player satisfaction increased. Players reportedly enjoyed the visual refresh to the app.

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