H5C | Social App
Main Lobby
The app lobby was redesigned for players, focusing on an enjoyable experience with a engaging user-centric interface, welcoming soft tones, and friendly rounded shape language.
Icons and Elements
I made the elements more consistent to appear as a cohesive set of icons and symbols. This created a unified look and feel across the app, making everything feel welcoming and friendly.
General Messaging and Background Tones
I chose simple background gradients for consistency, helping players navigate without distractions. Fewer colors and reduced graphics streamlined access to features, enhancing usability and engagement.
Account Login
Login and registration was filtered of visual clutter, helping players quickly sign up and see incentives for different account types.
Tournaments Interface
Spaces within various sections of the app adhered to the general gradient tonal rules set forth, while still allowing breathing room for uniqueness.
General Messaging
General messaging also followed these guidelines while still allowing for unique flair between messages.
Coin Store and Boost Store
In spaces such as the coin store and VIP stores, I felt the visual key needed more emphasis. While allowing packages to shine, they were still put within a framework that felt at home in the app.
Feature Logos
For each new feature, I created logos with a unique identity in mind as well as to excite players for the new feature drop.
Background Splash Art
I crafted background splash art to provide flair to various sections on the app, providing a refreshed look to many sections.
• Process for creating and approving new elements and pop ups was sped up by 75%
• Overall player satisfaction increased. Players reportedly enjoyed the visual refresh to the app.
HIGH 5 CASINO | Social Free-to-play app ui design
Vegas Hits, Classic and Modern, All-in-One App
Project Overview
High 5 Casino’s social app needed a new coat of paint to remain competitive in the social casino games space and to enliven their 33+ million players. Alongside building a refreshed take to their RMG site, High 5 Casino wanted to keep the social app on the same fresh footing. Drawing upon familiar palettes for a recognizable, yet renewed look and feel, I enlivened the app with modern vigor.